Advertising is a mix of art and science. One of many mistakes among new advertisers is that they seem to think that if they just put up any ad, people should begin flocking to their offer. When that doesn’t happen, the blame game starts when the real problem is the ad wasn t tested properly. The problem may very well be that the ad simply isn’t working and needs to be changed. How can you tell if your ad is working? Ask yourself a few important questions: Is your ad being placed in front of the right people? If your company offers nutritional supplements, you want to be sure your ad is being put in front of people that have an interest in nutrition. The local pie eating group may not be the best place to advertise for your offer! Is your ad being shown repeatedly to your market? I watch a lot of people run an ad for a day or two, maybe a week. When they don’t see results right away, they give up. Think about the ads that you see over and over again? Why are those ads being rep
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